Ferrero to buy cereal maker WK Kellogg for $3.1 billion
Digest more
Ferrero previously bought Nestlé’s US candy biz for $2.8 billion, as well as chocolate-maker Fannie May and RedHots owner Ferrara.
8h
GlobalData on MSNFerrero reaches for the cereal bowlFerrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay off?
This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American presence.