An antitrust directive from India's competition watchdog may have social media and tech giant Meta (NASDAQ:META) "roll back or pause" some features in the country, according to an exclusive report from Reuters on Wednesday.

US tech giant Meta Platforms Inc has warned it may have to "roll back or pause" some features in India. The move comes in response to an antitrust directive from the Competition Commission of India (CCI). The directive stops WhatsApp from sharing user data with Meta for advertising reasons, according to a court filing by the company.

Meta is seeking to overturn an antitrust directive in India. The directive bans WhatsApp from sharing user data with Meta for advertising. Meta argues this impacts their ability to offer personalized ads.

The directive which came in November last year found the social media giant abused its dominance by coercing WhatsApp users into accepting a 2021 privacy policy

Tech giant meta may have to "roll back or pause" certain features in India due to an antitrust directive which banned its WhatsApp messaging service from sharing user data for advertising, as per a court filing by the company.