The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning into its origin story. KFC is calling Colonel Sanders back into service as ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Colonel Harland Sanders is one of the most recognizable mascots in fast food — a Southern gentleman with a goatee, white suit, and a bucket of legendary fried chicken. But beyond the secret recipe and ...

KFC's "Free Bucket On Us" promotion offers its new-and-improved chicken to customers for free from now through August 24.