Will North Carolina athletics director Bubba Cunningham target a sitting head coach, like Tulane’s Jon Sumrall, or a well-regarded coordinator from a major program, like Georgia’s Glenn Schumann?

Tar Heels head football coach Mack Brown will not returning to the team after the current season, UNC reported on Tuesday. The Director of Athletics Bubba Cunningham allegedly informed Brown that he will not be making the cut for the next season.

Here's a snippet of reactions on social media to the announcement by North Carolina that Mack Brown won't return in 2025.

Mack Brown will not return as UNC's football coach next season, the school announced on Tuesday. Why it matters: The move means the Tar Heels' rivalry game against N.C. State on Saturday in Chapel Hill could be Brown's last game in charge.

North Carolina announced Tuesday that Mack Brown will not return next season, one day after the Hall of Fame coach declared his intentions to return to the Tar Heels. Athletic director Bubba Cunningham informed Brown of his decision on Tuesday.

Brown as recently as Monday said he planned to return next season, but Bubba Cunningham, the UNC athletic director, informed Brown later Monday that “he will not return as head coach.”

North Carolina says Mack Brown — the leader among all active Bowl Subdivision coaches in wins — won’t return for the 2025 season