Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

American Eagle store traffic declined after backlash over a Sydney Sweeney ad. Critics accused the brand of racist undertones ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...