Complaints from retailers come as ecommerce giant sues start-up for sending AI ‘agents’ to shop without its consent

Alexa+ is heading to Samsung TVs, BMW vehicles, Bosch coffee machines, and Oura rings, marking Amazon’s biggest move yet to turn Alexa into a cross-device assistant that follows users throughout the day.

Amazon is pushing Alexa+ beyond the smart speaker, bringing its upgraded AI assistant to the web, a redesigned mobile app, and new hardware initiatives. The moves, timed to CES, reflect the company’s effort to close the gap with consumer AI rivals such as ChatGPT and Gemini.

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Amazon’s Ring is taking its home-security technology into the parking lot with a $5,000 solar-powered surveillance trailer aimed at construction sites, retail centers, and outdoor events — a move that puts the doorbell maker into more direct competition with commercial security providers.

A massive new Amazon store is proposed for Orland Park, bringing groceries, general merchandise and in-store pickup to a 225,000-square-foot retail hub in the Chicago suburbs. Amazon has spent two decades perfecting the art of never leaving your couch. Now it wants you to get in the car.