The Content Authenticity web app can be used to widely apply attribution data to content that contains the creator’s name, website, social media pages, and more. It also provides an easier way for creatives to opt their work out of AI training en mass compared to laboriously submitting individual protections for their content to each AI provider.

As the engine powering the world's digital artists, Adobe has a big responsibility to mitigate the rise of AI-driven deepfakes, misinformation, and

Adobe has announced a new tool to help creators watermark their artwork and opt out of having it used to train generative AI models.

Adobe unveils a Chrome extension and Content Authenticity, a web app that lets artists add details to their images and videos including whether they can be used for AI training.

Adobe’s web app includes a feature that allows creators to signal whether they want their work to be used by AI models.

Adobe is readying a web tool that aims to allow artists and other creators to easily authenticate digital works as their own. Why it matters: The tool, which enters private beta today and will be made more broadly available next year,