Netflix’s live-events-first sports ploy skips league rights—and Serrano v Taylor could reshape how streamers compete for viewers, revenue, & margins.

From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

Flipkart is once again rolling out its biggest shopping event of the year. The GOAT (Greatest of All Time) Sale 2025 begins on July 12 and will run till July 17 across India. Flipkart Plus members are ...

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

Walt Disney Co.’s streaming strategy is all the more complicated after an action-packed week that began with plans to combine FuboTV Inc. with its Hulu + Live TV product and ended with a ...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

But media distribution increased 5%, to almost $2.9 billion, thanks largely to Peacock. The post Comcast: We’re Running A Broadcast-Plus-Streaming Strategy appeared first on TV News Check.

But within the streaming boom, one category is stealing the spotlight and rewriting the playbook for engagement: live sports and events.

1621 ET - Netflix says its live event strategy remains unchanged: "We remain focused on breakthrough events that our audiences love and any rights or event deal we pursue has to make economic ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

Flipkart India Pvt uses social videos to convert young consumers into loyal customers, gaining an edge over rivals.