AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Amazon To Acquire Sizmek Ad Server And DCO Business
WEBMay 31, 2019 · Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ...
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe …
Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side
WEBApr 11, 2019 · OpenRTB SupplyChain Object lets buyers see all of the parties that are selling or reselling a given bid request, while Sellers.json is like the inverse of Ads.txt – a file that supply-side platforms and exchanges can use to list all their direct and intermediary programmatic sell-side partners. Sellers.json files will be posted at the root of ...
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WEBAn Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
The World’s Largest Ad Blocker Launches A DSP - AdExchanger
WEBAug 11, 2021 · The German ad-blocker company eyeo will be making more ad revenue than ever after launching a demand-side platform called Trestle on Wednesday. Eyeo operates the ad blocker Adblock Plus (ABP), which can be downloaded as a browser plug-in or a mobile browser app, and created the Acceptable Ads program, a committee of ad …
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid …
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Comcast Buys FreeWheel, Video Ad Platform Will Be A Standalone …
WEBMar 6, 2014 · Comcast will acquire video ad-serving platform FreeWheel, the companies confirmed Thursday. The development comes just weeks after the cable giant made public its intent to acquire Time Warner Cable for $42.5 billion.. TechCrunch first reported the news, and Re/code confirmed Thursday it’s a done deal and pegged its value at …
PROGRAMMATIC I/O 2021 - AdExchanger
WEBThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & PUBLISHERS need now. 2022 Registration Now Open.
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