A new Apple ad is sparking backlash from viewers who say it hits …
WEBMay 8, 2024 · An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message.
Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’
WEBMay 9, 2024 · Apple has apologized after a commercial meant to showcase its brand-new iPad Pro drew widespread criticism among the creative community. In a statement provided to Ad Age, Tor Myhren, Apple’s...
Apple's new iPad ad has struck a nerve online. Here's why | AP News
WEBMay 10, 2024 · A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. It shows a hydraulic press crushing creative tools, fueling worries about technology’s impact on the arts. Apple apologized and said the ad won’t air on television.
Apple's iPad ad: Why the ugliness is the point : NPR
WEBMay 10, 2024 · The newest iPad ad depicts instruments, books and art supplies flattened into Apple's thinnest product ever. But anyone who owns and loves art in any form knows: The practicality isn't the...
Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat
WEBMay 8, 2024 · The ad, which was developed by the Chiat/Day agency, showed an actor throwing a sledgehammer through a screen projecting the face of a “Big Brother” figure that was meant to be a metaphor for IBM.
Why Apple Controversial iPad Ad 'Crush!' Prompted Backlash - Variety
WEBMay 29, 2024 · With its "Crush!" iPad Pro ad, Apple failed to understand the implications of a soulless piece of machinery destroying symbols of human creativity.
A crushing backlash to Apple’s new iPad ad - Ars Technica
WEBMay 9, 2024 · An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an...
That Much-Despised Apple Ad Could Be More Disturbing Than It …
WEBJune 6, 2024. If you haven’t yet seen the new and already-infamous Apple ad — the one in which a giant mechanical compactor violently crushes a bunch of musical instruments, books,...
What Was Apple Thinking With Its New iPad Commercial ... - The Atlantic
WEBMay 8, 2024 · The iPad hasn’t killed books, televisions, or even the iPhone. The commercial hails the new Pro model as “the most powerful iPad ever,” but its bravado is mostly unearned.
Apple apologizes for 'crushed' iPad Pro ad after widespread …
WEBApple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online. In a statement obtained by advertising industry publication Ad Age, Tor Myhren,...